At the world’s edge
Client: At The World’s Edge Music Festival
Services: Logo design, Brand Identity, Brand guidelines
In collaboration with Brand+Butter
At the World’s Edge Music Festival was created to inspire new audiences to experience and embrace classical music in stunning locations around Central Otago.
Collaborating with the team at Brand+Butter a new identity and accompanying touch-points were designed for the festival. Designed to appeal to younger audiences, a contemporary geometric aesthetic inspired by the shapes and forms of music notes was created to set the festival apart from traditional classical music events.
Now in its fourth year the festival continues to grow and inspire new audiences around the region.
![AWE Festival 01.png](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/db31740c-73f0-41df-9c73-6fa8109097a8/AWE+Festival+01.png)
![AWE Festival 03.png](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/46e5bf3b-9a2c-4c38-8e92-742e218b33c4/AWE+Festival+03.png)
![AWE Festival 02.png](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/feacdfe4-f10e-4c69-be89-deee444c693c/AWE+Festival+02.png)
![AWE Festival 06.png](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/3318d361-2008-48ae-a29f-0758ef738b8d/AWE+Festival+06.png)
![AWE Festival 04.png](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/d2df53c1-8eb6-4d93-b339-f143725dd918/AWE+Festival+04.png)
![AWE Festival 05.png](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/f69c2a84-edc9-48bd-af17-51419801ee58/AWE+Festival+05.png)