At the world’s edge

Client: At The World’s Edge Music Festival
Services: Logo design, Brand Identity, Brand guidelines

In collaboration with Brand+Butter

 

At the World’s Edge Music Festival was created to inspire new audiences to experience and embrace classical music in stunning locations around Central Otago.

Collaborating with the team at Brand+Butter a new identity and accompanying touch-points were designed for the festival. Designed to appeal to younger audiences, a contemporary geometric aesthetic inspired by the shapes and forms of music notes was created to set the festival apart from traditional classical music events.

Now in its fourth year the festival continues to grow and inspire new audiences around the region.

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