Brewed in Nelson by craft beer pioneers the McCashin family, Stoke needed an updated packaging design to tell their story and set themselves apart from other craft beer on the market.
The new design communicates Stoke’s story, drawing inspiration from their history, brewing practices handed down through generations and premium ingredients. Gold foil and imagery from the brewery in Nelson come together to highlight the authenticity of the brand and quality of the beer. The new packaging design has helped play a part in a 600% sales increase in Australia.
