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Client: Sudima Hotels
Services: Logo design, Brand Identity, Brand guidelines, Brand collateral

Work completed at Ocean Design

Sudima Hotels is not a run-of-the-mill hotel business. It has an amazing culture based on family-values, and a real commitment to the environment and their community. Sudima wanted to create a purpose driven brand with these values at the core.

What followed was an 18-month company-wide rebrand that modernised Sudima Hotels’ brand identity through all its touch-points—from their logo, to tone of voice, signage, in-room collateral and marketing materials as well as an extensive brand guidelines.