Fresh from the orchard

Client: Benjer Drinks Co.
Services: Logo design, Branding, Packaging design, Brand collateral

Work completed at Plato Creative

Benjer’s brand needed an update to stand out amongst their ever growing competition in the fresh juice market. As part of the rebrand a new logo was designed alongside new juice packaging.

From the tussock-clad hills to the crystal clear rivers, Central Otago was the influence for the design. Benjer Juice is predominantly made from locally grown fruit, some less than 50m from their door, and this was the inspiration for an ‘x marks the spot’ motif across maps to show their orchard locations.