Up your game

Client: ACC
Services: Campaign design, Art direction, Campaign collateral

Work completed at Ocean Design

In 2017 ACC came on board as one of the key sponsors for the AIMS Games, New Zealand’s largest intermediate aged tournament that attracts over 10,000 competitors every year.

ACC wanted to use this opportunity to encourage coaches and students to use the Sport Smart Warm Up guide to avoid injury and improve their performance so they could focus on having fun at the games.

Up Your Game captures the spirit of Warm Up and the spirit of the AIMS Games. It is fast-paced, energetic, and fresh. It is all about the preparation that goes in before the game; it’s success off the pitch that brings success on the pitch. The campaign included multiple touch-points from TV advertising, to posters and social marketing, along with plenty of merchandise for the kids. Campaign imagery was captured by renowned photographer Joe Kelly.