Weaving the story of our environment
Client: Ministry for the Environment
Services: Annual report design
Work completed at Ocean Design
Ministry for the Environment needed a new design for their Annual Report and Statement of Intent documents. The design used a weaving metaphor to tie together their six core focus areas; air, atmosphere and climate, fresh water, land, marine and urban environments. This graphic was then overlaid across images of the New Zealand environment. Imagery was chosen to mirror the earthy MFE colour palette for a cohesive look alongside other brand collateral.