Plenty of fish in the sea

Client: Independent Fisheries
Services: Packaging design, Illustration

Work completed at Plato Creative

 

Independent Fisheries were returning to supermarkets and needed an eye-catching design to ensure they stood out in the crowded frozen goods section. To break away from the typical product photography and blue colour palettes, a family of fish were illustrated in vibrant colours to use on packaging alongside fun fish-shaped windows.

The design was honoured with a bronze at the 2015 New Zealand Best Awards and was a finalist in the Australian AGDA Design Awards.

Independent Fisheries fish illustrations
Independent Fisheries fish fillet blue packaging design
Independent Fisheries fish finger orange packaging design
Independent Fisheries fish burger red packaging design
Independent Fisheries loin fillets purple packaging design
Independent Fisheries contact and new product range icons
Independent Fisheries close up of packaging design windows
Independent Fisheries close up of illustrations
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