You can’t miss it

Client: StudyLink
Services: Advertising, Art direction, Social media, Campaign collateral

Work completed at Ocean Design

Every year close to 100,000 students start studying in March, and each year this demand puts great pressure on the StudyLink team to process applications on time. To ensure students don’t leave applications until the last minute a deadline was created that would become synonymous to students, December 16th. 

‘You can’t miss it’ made 16 December a date students just couldn’t miss. Literally. It was everywhere. From video on demand, to social engagement, online advertising, a campaign with multiple touch-points ensured students just couldn’t miss the date.