A breath of fresh air
Client: Nor’Wester Cafe
Services: Logo design, Branding, Brand collateral
Work completed at Plato Creative
A change of ownership offered an opportunity to rebrand the iconic Nor’Wester cafe in North Canterbury. Inspiration was drawn from the local environment, looking to evoke images of summer days and warm winds blowing across the Canterbury Plains. The colour palette was inspired by the landscape of warm yellow fields, blue skies and wisps of the Nor’west arch. The logotype was hand-lettered to further accentuate these renowned winds.
This design was a finalist in the 2014 Best Awards for Small Brand Identity.
![Nor'Wester logo design on light blue background](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1579513082848-A0TU6Z8RRS5MRPP9XYZL/NorWester+Image+1.jpg)
![Nor'Wester logo design close up](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1578737451166-5M6JG6F4JDCUKUGB4KWM/NorWester+Image+2.jpg)
![Nor'Wester stationery and collateral designs](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1578737451997-M4YOLV0TQCK3K24OCM10/NorWester+Image+3.jpg)
![NorWester Image 4.jpg](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1578737450955-HMPKHNJE2W6K39SQINY4/NorWester+Image+4.jpg)
![Nor'Wester menu design](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1578737452375-4WDRWP5Y5NTIDMV8XRAN/NorWester+Image+5.jpg)
![Close up of Nor'Wester stationery designs](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1578737450332-TIFX8KO2WT0XK2IML1Y2/NorWester+Image+6.jpg)
![Nor'Wester graphic pattern](https://images.squarespace-cdn.com/content/v1/5e13bf8145a57d4014135dd9/1578737452374-717TJH9KG5L3R9PMNG41/NorWester+Image+7.jpg)